Saturday, December 15, 2012

HBO Nordic Fail

I wrote something to my Google+ wall about HBO Nordic Launch fail. Some of it is based on "facts" from messageboards. So I am not sure if everything is 100% sure. With that disclaimer I put it here. HBO Nordic is NetFlix like service containing fresh HBO content. When this was introduced it was told to be first this kind of product from HBO. I don't know if that has chanded since. With these forewords here is my rant about HBO Nordic launch.

"HBO Nordic really messed up their launch. They had lot of potential customers but now most of them don't want to have anything to do with HBO Nordic. First they delayd their launch for ages and always promised soon. Now the thing finally happened. They want anyone who even tries the service to subscribe for whole year. I am not going to do that. I am not only one. There are competitors that give you first month free and then you can cancel any time. In HBO Nordic you have three months cancellation period.

I got invitation to HBO Nordic but didn't accept terms. I am not sure if all the terms are even legal. HBO Nordic want to go to Finnish court but using Swedish law. I don't know how that could even be possible. Sounds more like con that legitimate company.

Those who got free subscription bundled to something else tell that you can't watch anything with HD-resolution from PC. Supported devices doesn't include AppleTV and you can't use it with iPod via AirPlay. Only supported devices outside tablets and mobilephones are Samsung smartTVs. Based on internet those don't work either.

This is case study material how not to launch your product. For those outside nordic countries, you are not missing anything because you don't have this service. At the moment it is pretty much useless and potential customers don't want it. Maybe they could try it for free but that is not the case at the moment."

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